The Birth of the Urban Street Wear Gorilla

street wear this giant mythical creature of each brand of clothing he wants to be part of, but not sure how to make the puzzle pieces fit to make it happen. It's kind of like the popular kids in high school that everyone wants to hang out with you, but keep getting avoided when you try to be too friendly. It is an industry that has spawned only during the last decade or so, and slowly became a runaway train raced 500 pounds gorilla. Some people say the term "street wear" over-used and they are probably right, but you can not deny its existence. Clothing brand of the company realized some time ago it was all the rage to be "urban". Urban clothing brand created by the hip-chic industry where people prefer to buy new t-shirt or a pair of limited edition sneakers instead of paying your electric bill. Who needs light when you look fly as hell, is not it?

You see, I can write this article because I have personally witnessed the transition of the industry firsthand growing up. When I was 6 years my parents handed me a skateboard for my birthday and I did not put it down. I wish I still had a skateboard, pink Nightmare on Elm Street with a banana-yellow skateboard wheels. It was pretty sick at times. I quickly began to read every skateboard magazine out there. I think I had 10 years subscription to Thrasher. I can almost remember every skateboard magazine cover dates back to around 1986, and I looked at the culture and style of radical change and evolve over the years. Almost 25 years later, that same industry that was once frowned upon is now thriving. At that time, skateboarding was not only "accepted", and most people where not very friendly to the skaters themselves, if you had a skateboard where you hooligan plain and simple. He was not accepted by any one or any culture at that time. When people are seen carrying a skateboard are scared thinking they are going to steal their handbags. Now, skateboarding at the Olympics!

In 1986 I got my first taste of the slider style, and that was the beginning of the street wear industry for me. I looked at brands such as vision, AIRWALK Powell Peralta and pave the way for urban brand today. Many urban clothing today derive inspiration from what God created fathers street wear so many years ago. Without them the industry would not be what it is today.

brand quickly began to realize that kids where really starting to dig this stuff. Branded T-shirts, hats and anything else you can think of slowly flying all shelves. I remember doing all my school shopping in California Cheap Skates catalog for like 5 years in a row, at the time, BMX was just getting started, creating a brand new installment in the urban street wear community. Back then, it was Chuck Taylors and the Red Hot Chili Peppers who shaped today's crowded urban street wear. Now urban idols and figures are on the covers of some of the most mainstream magazines, cereal boxes and flooring commercials around the world are your favorite brand of street wear.

When hip-hop found its way onto the scene has changed things. Not for better or for worse it just added another element in the industry. That's another way for brands to capitalize on a brand new urban demographics. I remember 12 years ago and that the only person at school to hear Black Sheep, and I loved it! Today is a marriage between hip-hop and skateboarding style created a catalyst for what street wear industry today. As the Southern California skateboard culture from the west swept the east coast prices, and the inner city children quickly began making new types of criteria for skateboarding culture we see today. Children today are exposed to some of the best stylistic elements, and we quickly began to see urban undertones entering industries skateboard clothing. We were still many years away from Nike SB, but everything is starting to point in that direction. rapid movement was born and now brands everywhere use a skateboard or BMX rider to promote their brands and get the word out yet. It is "hip" to be part of that niche communities and only getting stronger. Young children who barely have their driver's license to buy houses for their parents from the money they make in this industry.

Yes, many brands try to drop the tag line in their street wear brand, but the reality is that this is an industry that is growing vigorously, and more. New brands are popping up every day, and they make things very interesting. Just when you think you've seen it all, completely surrounded by Lego theme pops up completely stimulating your creative senses. street wear industry is a movement for young people, and we're going to see some radical coming from the evolvement of the gorillas in the very near future.